Sponsor Profiles

Alyssa Snow

Tell us about MindBodySoul and what inspired you to form your business.

My vision to create MindBodySoul Yoga + Wellness started to form around 2004/5 when I was doing a lot of yoga and my personal process of awakening started. As part of that process, I sought the help of many different kinds of healers such as acupuncturists, herbalists, massage therapists, reiki masters, shamanic healers, tarot readers…you name it. I experienced it. And each of those experiences added to the rich fabric that was my awakening experience.

So much so that I felt called to open a studio that was centered around yoga but also offered all of these healing services under one roof. I wanted to create a true Home for Healing with an active and involved community of teachers, healers and students.

And I can say, after 10 years, that vision is now fully formed. Patience truly does pay. Visions, when well formed in the mind and the heart, will manifest. But that manifestation takes time, it takes form on a timeline that is not our own. I’m always learning that lesson.


What are your self care / wellness rituals?

My self care and wellness rituals shift a bit depending upon the fabric of my life. I have three elementary-school aged children so i’m a really busy working mom. The foundation of my self-care is meditation. It is non-negotiable. I meditate when I first wake up and before I go to sleep. I practice physical yoga a few times a week and get monthly massages and acupuncture.

Ultimately though, my best wellness ritual is self-kindness and grace. I’m an intense person and I feel that being a mom is hard and so is being a business owner is hard. So when I find myself being hard on myself for whatever I was not able to get done on any particular day; i double down on self kindness and compassion. I make an extraordinary effort to speak to myself (in my mind) as lovingly as I would speak with my most beloved friend. This, i would say, with my meditation practice, is everything to me.


What have been your past experiences with SOULFest NYC and why did you decide to sponsor SOULFest again this year?

I had a really great time last year! SOULFest NYC brings together so many like-minded souls in one awesome uptown place. I had the best conversations and met some lovely people. And of course, it’s a great way to get the word out about MindBodySoul Yoga + Wellness and all the awesome services we have to offer.

Russell Case

Tell us about Pure Edge, what you do, and how you got involved with them?

Hi, I am Director of Partnerships for Pure Edge. I was one of the principle founders ten years ago when it was just Sonia Jones, myself, and our ED Eugene Ruffin.
Pure Edge Inc. was founded initially as the Jois Foundation with a vision for self regulation for underserved kids everywhere. Over the years we’ve had an ambition to scale and greater reach and so we have pivoted from direct service in demonstration sites in major cities to teaching stress management to educators.


What are your self care / wellness rituals?

I am an ashtanga yoga student for the past 26 years, and do my best to cultivate a well rounded mobile body. It’s important to me to instill and maintain a habit for diaphragmatic breathing in response to any stressor. It is the only antidote to knee jerk reactions. We would all be well served if we could breathe deeply first before hitting tweet. Dr. Eva Blum at UCSF describes this habit, and coined the term vagal tone.


What drew you to SOULFest NYC and why did you decide to sponsor this year?

My friend Lara Land is an inspiring leader and philanthropist and she recommended this as a venue to help children and so we see SOULFest NYC as an exciting opportunity to foster self regulation in our next generation of kids.


Tell me about Bowery and why it is important to you.
Bowery is the modern farming company that’s growing food for a better future by revolutionizing agriculture. Bowery combines the benefits of the best local farms with advances made possible by technology to grow produce consumers can feel good about eating.


What are some of your wellness rituals.
Bowery democratizes access to fresh food and serves people living in urban areas, where there is currently little being done to improve access to healthy food. We wholeheartedly believe in locally-sourced food as part of wellness.


Why did you decide to partner with SOULFest NYC and what are you looking forward to on July 13th?
Wellness and healthy eating are key to the Bowery mission. This is a natural fit with SOULFest NYC. Harlem is in important community we work to serve. You can find Bowery products in the Whole Foods Harlem on 125th St!

Jivana Heyman

Tell us about AY and why you started it.
Accessible Yoga grew out of my teaching yoga for people with disabilities over the past twenty-five years, as well as my past as an AIDS activist. In particular it came out of my frustration that there was very little support for yoga teachers who are bringing yoga to marginalized communities outside of the commercial yoga industry. So I created an organization to support teachers doing the work that I admire. The Accessible Yoga Conferences are an opportunity for education and networking with a diverse group of teachers and yoga. We get to know each other, learn from each other and share resources.

This work is essential in reframing the way that yoga is being practiced and taught in the West. We need a new model of community-based, equitable and accessible yoga – and that’s what we’re trying to create. There are so many amazing people out there doing great work, and we’re interested in focusing on the work they are doing.


What are your self care / wellness rituals?
I was blessed to learn yoga from my grandmother when I was a small child, and yoga has been a part of my life as long as I can remember. My daily yoga and meditation practice evolves and changes a little each day. I try to let go of expectations for myself, especially as I age. Some times I focus on strengthening, sometimes relaxing. But I always do some yoga every day. I feel blessed to have access to these ancient practices which are so powerful and effective. It pains me to think of a life without yoga, and that is part of my mission to share yoga with everyone who may benefit from it.


What interests you about SOULFest NYC and why did you decide to partner SOULFest this year?
My work is based on grassroots activism, and I love the grassroots community nature of SOULFest. Healing occurs in community, not in isolation – and that is a message that needs to be shared more broadly. Western approaches to healthcare and medicine usually remove the individual from community and look at physical problems divorced from mental, emotional and spiritual wellness. Even worse, we look at the individual separate from the community. There is an essential thread that ties us to our community – we need each other. I’m so glad SOULFest exists to bring together people in real life, outside of social media, to connect and to truly heal.

Keto Snaps

Tell us about Keto Snaps, what was your inspiration to create the company:
LISA: As a holistic nutritionist for close to 20 years, I had been experiencing a dramatic increase in clients coming to me with gut issues, food sensitivities and weight loss challenges. This experience, coupled with the rate of obesity, diabetes and autoimmune conditions statistically on the rise, I was compelled to go beyond my consulting practice and develop a product that would fit into my client’s busy lives, satisfy their desire for sweet, and provide healthy nutrition without compromising their health.
ANDY: I’d been searching for a business to call my own for a number of years. My career in the corporate sector as an art director / designer was a means to an end, but the corporate setting was never a great fit for me personally. Inspired by Lisa’s cookie creation and driven by the task of branding and packaging them, I was thrilled to step into a larger role to stear the business forward as a whole.


What are your personal self care / wellness rituals?
LISA: With my hectic schedule and running 2 businesses, free time is sparse, but I make sure to take time to wind down at the end of a long work day to have a nourishing meal with my husband, relax with some Netflix and get a good night’s sleep. I observe a ketogenic dietary lifestyle and almost daily intermittent fasting. Keto-Snaps aren’t just for others! I eat them daily as part of my fat fasting period. I also make an effort to see my personal trainer weekly and go for chiropractic adjustments at least 1x/month to maintain a healthy musculoskeletal system.
ANDY: I’ve relied on running, yoga and strength training since adulthood to stay fit and healthy, body and mind. I have a personal yoga practice that is the result of lots of class time earlier in life and I meditate most days based loosely on Buddhist principles. I would label myself a sloppy student across all, but consistency has proven to be the key. Lisa and I live for Spring/Summer tennis season and cross train with high intensity frisbee in the park and love hiking. I maintain a cyclical ketogenic dietary protocol and have learned the significant benefits of a good nights sleep.


What drew you to SOULFest NYC and why did you decide to sponsor this year?
Keto-Snaps are out to redefine the idea of the cookie in much the same way as SOULFest is out to redefine the entrenched Western idea of the yogi. The versatility and simplicity of Keto-Snaps are what set it apart and are what we believe make it ideal for the varied needs and interests that the diversity of the yoga community represents. We feel Keto-Snaps and SOULFest are aligned in the championing of diversity, inclusivity and boundary breaking across our complimentary categories and look forward to building community and alliance with like minded people.

Mahasin Phillips

founder of Atmosphere ThreeSixty

Tell us about Atmosphere 360, what was your inspiration to create the company?

Together, I have 16+ years of experience in Women’s Health-Breast Cancer, Brand Management & Creative Direction in the Beauty Industry. I am forever inspired by the mind-body-spirit wellness aspects of health and wellness that occurs with self-care and connection to Spirit. My vision for founding Atmosphere ThreeSixty is to inspire women to connect to their truth, be empowered and influence positive social change.
Atmosphere ThreeSixty offers simple self-care rituals for the Girlboss on-the-go. Our small-batch, SAGE+ smudge sprays are certified organic and handcrafted with the intention to awaken the beauty within, and cultivate a renewed atmosphere or space that is both High-Vibe + Cozy.


What are your personal self care / wellness rituals?

As a Girlboss and single Mom of 3 kiddies, there isn’t a lot of alone time of which I personally need to be grounded and creative. So, while everyone is still resting I wake up super early to pray, smudge with my Sage+ spray and enjoy the quiet moments before starting my day. I have a gym membership that I use mostly to meditate in the sauna and sweat out the toxins. LOL Also, I really enjoy hiking 3-4 times a week just to connect with nature and be inspired by Mother Earth.


What drew you to SOULFest NYC and why did you decide to sponsor this year?

I knew I had to be apart of SOULFest because it’s all about celebrating the wellness community and the people who cultivate it.
I believe as women we have this innate, transformative power to redefine our lives at any moment. When we collaborate, we create lasting shifts that will help us build and strengthen our communities and ultimately the advancement of global wellness.
I am deeply driven to help women connect to their truth and balance their souls. . .by reminding them that at any moment you can begin again.


Fay Wolf

New Order®

Tell us about your work, New Order®, and what inspired you to form your business.

I formed my business because I wanted the freedom to be my own boss while helping people in a deeper way. New Order® was born in 2006, as an in-home decluttering business based in Los Angeles. It’s grown into a book, New Order: A Decluttering Handbook For Creative Folks (And Everyone Else), and is now an online course as well.
While the work I do is for anyone looking to have a little less clutter and a lot more control, I especially love working with creative folx because I am one. Art-making has brought lots of glee and wonder (and therapy) into my life. And a big reason I’ve been able to create efficiently is because my decluttering and productivity skills are in check (usually). So I love showing others how to do the same. Most of all, I want people to feel even a little better and a little freer. Progress matters, no matter how small. I want to share how embracing our own humanity and imperfections can lead to greater joy, enhanced creativity, clearer spaces, and happier hearts. 

What are your self care / wellness rituals?

Allowing rest and believing in my own worthiness are big ones. Limiting social media is another. Lately, I’ve been healing inner wounds and outer pain with journaling practices learned by Nicole Sachs, LCSW. I start my mornings with light yoga/stretching, followed by journaling, a short meditation, and if I have time some drawing or singing. In the afternoons, I’ll take a short neighborhood walk. TV’s been great lately too! 

What drew you to SOULFest NYC and why did you decide to sponsor this year?

I’ve known and admired Lara Land and her work for many years, and I’m thrilled to be able to collaborate in this way. One upside of the pandemic is that so many people around the world can connect in these new, beautiful ways. Very happy to be a part of that.




THE ROUNDS profile photo
Tell us about The Rounds and why you started it.

The Rounds is a zero-waste refill and delivery service for the stuff you use every day. 

Today, residential addresses receive more package deliveries than commercial addresses for the first time in history. Founders Byungwoo Ko and Alex Torrey sought an alternative to packaging waste and single-use plastics.

Each week on Refill Day, our team will bring your bundle in a tote with your items in reusable glass jars. When you’re done, you just leave your empties on your doorstep, and we’ll swap them out for new ones! Basically, like a modern day milkman, but for everything.

Where do you hope to grow in the future?

As the demand grows for zero-waste products, more and more manufacturers will invest in sustainability. We’re excited to expand our product offering of local faves and sustainable staples.

What drew you to SOULFest?

We know SOULFest attendees can help us wipe out waste. Our mission is to make sustainability convenient and convenience sustainable for greener neighborhoods and happier neighbors.


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